While studies are showing a growing trend in African American women “going natural” it seems that the same is not true for the African continent.
In 2014, the World Health Organization released findings showing that 77% of Nigerian women used skin bleaching products on a regular basis, while a recent study by the University of Cape Town suggests that a third of black South African women bleach their skin frequently. This trend is one that local doctors are calling an “epidemic” as the creams that African women use to lighten their skin often contain dangerous chemicals such as mercury that can lead to cancer, liver failure as well as skin pigmentation and diseases such as eczema.
Mounting evidence in the form of confessions by skin bleaching cream users suggest that the practice is fundamentally linked to an individual’s lack of self confidence, as women with lighter skin tones are…
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