Interracial marriages and multiracial families are something that are no longer considered rare or unheard of in many countries. They are becoming common in countries such as America, which prides its self on being a melting pot of many different cultures, races, and people. In other places, multiracial children are viewed as exotically beautiful, having picked up the best traits from each race. However when multiracial families or interracial marriages are displayed on advertisements, they are often met with a slew of racist and derogatory remarks, which are detrimental to the progress that advertisement companies are making concerning miscegenation.
On April 29, Old Navy, a well-known American clothing store, released an advertisement on social media which depicted a multiracial family. Almost immediately, the advertisement was met with racist social media comments such as “Absolutely disgusting. What’s next? Gender neutral bathrooms? Pedophilia acceptance propaganda?! Never shopping here again.” This was not the first time an advertisement depicting multiracial families has been attacked. Companies such as Cheerios have been attacked for daring to depict a multiracial family in their advertisements.
The problem is that America has long identified itself as a country of immigrants, a country of many cultures, a diverse melting pot. However, can a country be a melting pot if multiracial families are not accepted in marketing, and business? Many African Americans carry the traits and genes of more than one race; no one seems to have a problem with this as long as both parents are black. The problem seems to stem from having parents that are of different races – miscegenation. The verbally abusive anti-miscegenation attacks that some American marketing businesses are experiencing are yet another sign that the fight against racism is not over. What is worse is that America prides itself on being culturally diverse, and yet cannot except miscegenation. Carolina Johnson, a junior at Rosslyn Academy in Nairobi said, “I think it’s pretty insane at this point in time, in 2016, that people make those kinds of comments. I think that they show a face of society that we really have to try to diminish. To look at a family that is based on love, and say very demeaning things about them, that’s insane.” America has come pretty far in the fight against racism, but there is still a long way to go.
People often think that because slavery no longer exists in the shameless form it used too, slavery is over; it is not. And because segregation laws no longer exist, people can conclude that racism is over; it is not. Things such as racism cannot be solved simply by changing laws. Racism is a system of thinking in which a particular race is placed at the top of the chain, and this system of thinking drastically affects reality. Anti-miscegenation is only one example of the many problems that racism still brings.
It is dangerous to place value and identity in the colour of skin. Our races are simply boxes that society tries to put us in. Race is not an identity. Character is.